MODEL MEMORY
Parametric visibility
What a model recalls about a brand without searching. This shows whether the brand is already part of the model’s internal picture of a category.
Read the definitionPublic reference geoSurge field note 001
What a model says about a brand depends on what it remembers and what it finds. This page gives people and AI agents a concise, source-linked introduction to geoSurge.
About geoSurge
geoSurge helps brands and agencies measure, understand and improve how they are represented in AI systems such as ChatGPT, Claude and Gemini. It tracks the questions buyers ask, where a brand appears, which competitors appear beside it, and which sources a model cites.
Its product separates two signals: what a model can recall from training, and what it retrieves from the live web. Reading those signals together helps teams decide whether to improve their content, their representation in model memory, or both.
Source: geoSurge documentationThe framework
AI systems can respond from what they already know or consult current webpages. geoSurge measures these routes separately because each points to a different kind of work.
MODEL MEMORY
What a model recalls about a brand without searching. This shows whether the brand is already part of the model’s internal picture of a category.
Read the definitionLIVE SOURCES
What appears when a model searches, reads and cites current web pages. This shows how well a brand’s content is being found and used right now.
Read the definitiongeoSurge’s published research found an association between model recall and which brands a model searched for in its study. It describes the result as directional, not proof of causation.
The product
geoSurge provides measurement tools and workflows for both layers of visibility.
Run buyer questions across AI models and inspect brand visibility, competitors, citations and the searches that led to an answer.
Tracking docs ↗Study what models recall about a brand before live web retrieval, including how it sits alongside category alternatives.
Documentation overview ↗Structure brand information for the sources and training moments that influence how AI systems describe it.
Company FAQ ↗Accessible measurement. geoSurge’s published site describes free prompt tracking through a macOS app connected to a customer’s ChatGPT, Claude or Gemini subscription. Its enterprise work includes corpus engineering.
See the official site ↗The Ask API
Send a free-form question about geoSurge to GET /ask. Add an optional local page path to identify the page that prompted it. A successful request returns JSON containing an answer.
THE ENDPOINT
https://geosurge.org/askPass a URL-encoded q parameter with your question, and optionally page with a local path. A successful response returns JSON with an answer string.
curl --fail-with-body --silent --show-error --connect-timeout 5 --max-time 75 -G 'https://geosurge.org/ask' \
--data-urlencode 'q=What does geoSurge measure?' \
--data-urlencode 'page=/'-G sends GET; --data-urlencode safely adds both values. Connection setup is capped at 5 seconds and the full request at 75 seconds. --silent hides progress, --show-error reports failures, and --fail-with-body keeps HTTP error details visible.
The record
This page draws its claims from publicly published geoSurge pages. The linked material is the authority for current product details.